Case study · General dentistry
The dentist people ask for by name.
Dr. Karmen Ancar is a general dentist from New Orleans, seeing patients in Marietta as an associate at Pure Smiles Dentistry. Her site has two jobs: make people want to see her, and grow her YouTube channel, Keeping Up With Dr. Ancar.
Who she is
A person first, then a provider.
An associate's bio usually lives on the practice's "Meet the doctors" page: a photo, a school, two lines.
Dr. Ancar wanted more than that. Her site follows the road she took, from New Orleans to the chair in Marietta.
So by the time someone books, they already feel like they know her.
"I'm the dentist who wants you to leave feeling heard."Her headline
How it works for patients
From a search to "ask for Dr. Ancar."
She's an associate, not the owner. So the site never takes a booking itself. Every button goes to the practice's own scheduling or phone.
What I built
A site that feels like meeting her.
01 · The first ten seconds
Her name, her face, her signature.
The lockup matches her YouTube channel, with her real signature writing itself in underneath. One headline in her voice, ending on "heard."
02 · The road here
Five cities, one line.
A thin rose line draws as you scroll, from New Orleans to Marietta. Every stop is a fact from her bio, nothing invented.
03 · How she practices
Comfortable. Heard. Informed.
Three words take the stage one at a time, each with a sentence in her voice about what a visit with her feels like.
04 · Off the clock
New Orleans at heart.
Travel, good restaurants, staying active, family and friends. The part of her a practice page never has room for.
05 · The channel
Built to grow with her YouTube.
A dark band for Keeping Up With Dr. Ancar, plus a small side note that slides out once a visit. It switches to her videos as she posts them.
The decisions
What I held the line on.
Associate, said plainly.
Her lede and her footer both say she's an associate at Pure Smiles, an independently owned practice. Nobody should mistake her site for the practice's.
Booking only through the practice.
No forms and no scheduling on her site. Every booking button goes to the practice's online booking or its phone, and a build check fails if one ever points anywhere else.
Only what's true.
"DMD" and "General Dentist," nothing more. No "best" or "top," no specialist claims, no patient photos or reviews. Every fact comes from her practice bio.
Her palette, not mine.
Blush, cream and rose with a Bodoni accent on one or two words, so it feels like her channel. Each section moves differently, and nothing bounces.
"Her words about working together go here, in her own voice, once she sends them."Placeholder · waiting on Dr. Ancar's quote
Dr. Seilern. One name, meaning one person.
→Read his story